As Covid-19 has proven, commercial agility is key to a business’ survival. Being able to transform how the organisation generates revenue has never been more important. Whilst digital transformation programmes may have been accelerated this year, with companies tailoring their services or reconsidering their operational model, most initiatives are in fact still overcomplicated or have simply been rushed. Chief revenue officers and other leaders will have no doubt stumbled across bottlenecks or inefficiencies across the business cycle.
In this roundtable, Ash Finnegan simplifies the process. Using her own digital maturity model, she explains how the first step of Revenue Operations Transformation begins by establishing a full end-to-end customer experience, prioritising their needs, and ensuring effective delivery.