Customer identity is a hidden danger lurking in every application. Done well, it just works. Done poorly it frustrates your users, gets complicated as you consider policies and regulations, and doesn’t effectively protect your customers or your organization. Unfortunately, the line between “done well” and “done poorly” is thin, hard to detect, and better described using hieroglyphics and 6-dimensional space. Regardless of the complexity, we know that a seamless but secure customer experience makes happy customers who visit more often and do more with us each time. In this session, we’ll explore some of the background, myths, and approaches to customer identity by covering:
• What are the main challenges of achieving a seamless and secure customer experience?
• Is it possible to delight and secure customers while delivering significant business impact?
• Can we enhance the customer experience through an identity-led transformation?