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Events

What Brands Get Wrong About Customer Authentication

Date

14th September 2022

Location

Virtual
North America - West Coast
12:00 - 13:30 PT

Contact

Rela8 Group Technology Leaders Club

Customer authentication is a critical component of almost every app that exists, because it serves as a product gateway impacting 100% of customers. It’s not easy to get right, and the stakes for getting it right are higher than ever: 46% of customers abandon a transaction because of authentication, and account takeover fraud increased by 292% in 2020.

Discussion points:

• What frustrates customers the most about app authentication

• How to balance friction vs security when evaluating customer authentication solutions, such as MFA

• Why reducing fraud and account takeover builds long-term customer retention

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