Adapt or Stall: AI and the New Demands of Global Commerce

New U.S. import tariffs are squeezing margins for international e-commerce brands, and simply passing those costs on to consumers isn’t sustainable. At the same time, platforms like Shopify are making global expansion more accessible than ever, offering localized storefronts, currency handling, tax and duty integration, and regional logistics from a single dashboard.
The challenge now is less about entering new markets and more about staying responsive once you’re there.
This executive roundtable, co-hosted by DEPT® and Shopify, will bring together senior technology and product leaders to explore how AI is becoming core infrastructure for adaptive commerce.

We’ll look at how brands are embedding AI into their global tech stacks to localize faster, communicate pricing shifts with clarity, and maintain trust in volatile environments.

Discussion topics will include:
Margin pressure meets market complexity: How new tariffs, fees, and regulatory shifts are forcing real-time updates to pricing and messaging—and the tech stack implications.

From backend optimization to front-end responsiveness: How AI is being used to dynamically update copy, UX, and regional offers without full rebriefs or manual localization workflows.

Integrating AI with commerce infrastructure: What it takes to connect AI-driven content engines to PIMs, CMSs, pricing tools, and regulatory data feeds at scale.

Enabling expansion without complexity: Leveraging platforms like Shopify to launch fast in new markets, and layering in AI to adapt experiences post-launch as conditions change.

Reducing friction, not adding layers: How technical teams are avoiding AI bolt-ons in favor of building resilient, modular systems that scale with market demands.

TO REGISTER INTEREST IN ATTENDING – Please use the email address below and our team will be in contact. This event is an exclusive experience for professionals whose profiles align with the event’s focus. To ensure a high-value experience for all attendees, participation is limited to individuals who meet certain criteria based on role, seniority, location and industry specialisation.

NOTE: US Focused Event EST.