TLC Marketeers Meetup
March 27 @ 18:00 - 21:00
ABM: Game Changer or Headache? Cutting Through the Hype
This session will cover the following:
- The Real Work Behind ABM: How much effort does it actually take to execute a successful ABM strategy, and where do teams struggle the most?
- Tech Overload or Tech Enabler? With an expanding ABM tech stack, what’s genuinely useful versus just adding complexity?
- Sales & Marketing: Alignment or Tension? How can marketing ensure ABM drives real engagement with sales teams rather than becoming just another marketing initiative?
See the link for full details and how to register.