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What Brands Get Wrong About Customer Authentication


20th April 2022


North America
12:00 - 13:30 Central


Rela8 Group Technology Leaders Club

Customer authentication is a critical component of almost every app that exists, because it serves as a product gateway impacting 100% of customers. It’s not easy to get right, and the stakes for getting it right are higher than ever: 46% of customers abandon a transaction because of authentication, and account takeover fraud increased by 292% in 2020.

Discussion points:

  1. What frustrates customers the most about app authentication
  2. How to balance friction vs security when evaluating customer authentication solutions, such as MFA
  3. Why reducing fraud and account takeover builds long-term customer retention

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