B2B buyers have shifted how they buy. Old-school tactics like scripted sales pitches and cold calls just don’t cut it anymore. Today’s digital-first buyers are more informed than ever and are looking for a collaborative buying experience that puts them in the driver's seat. Transform your sales strategy to stop chasing after buyers and start making it easy for them to buy from you.

We discuss and share insights into:

o Changes impacting the sales enablement landscape buyer-seller dynamic

o What the ideal B2B buying process looks like in today’s hybrid/remote world

o Why exceptional buying team experiences are becoming more important

o How to upskill your sellers to deliver a high-impact, analytics-driven, and buyer-led journey