The consumer has emerged as a motivating force in data privacy. People’s heightened awareness of their data privacy and expectations of responsible data practices will shape privacy programs more than regulations. What can we learn by listening to the people behind the data? In this session, we’ll share and discuss the latest research on consumer perspectives on data privacy and businesses’ data practices, and impact to the bottom line. We’ll discuss the total cost of ownership for privacy in the organization, sharing a framework for building a privacy program that builds trust with consumers and drives business growth, in addition to managing compliance and reputational risk.

Join us for this private, closed-door virtual roundtable where we will be taking a deeper look at:

- Are you interested in leveraging your privacy program to build trust with consumers and drive data-driven growth?

- What would you improve about your current privacy operations?

- How are you using technology today to assist in your privacy program?