For decades buyers have had information readily accessible to them on the internet—but the rise of generative AI has made understanding the information easier. Now sellers must help buyers make sense of information in the context of specific challenges. Yet sales and marketing teams haven’t evolved to operationalize knowledge needed to build trust, add value, and close sales. Revenue teams that are able to effectively adapt to buyers expectations will unleash profitable growth.

Join us for this private, closed-door roundtable where we will be taking a deeper look at:

• What are your sales and marketing teams’ status quo processes and activities?

• Why are sellers struggling to prove a real purpose to buyers and to gain their trust?

• How can you better align sales and marketing teams to operationalize the knowledge that sellers need to build trust and add meaningful value?