Organizations in both B2C and B2B sectors face mounting challenges, from inflationary pressures to escalating competition. Now, more than ever, it's imperative to ensure every digital experience is personal, relevant, and profitable. There's a burgeoning interest in the potential of AI Search and Generative AI. These ground breaking technologies promise to revolutionize how consumers and buyers search for products and access information. But amidst this buzz, how can businesses discern the genuine opportunities from the noise?
Join us for a deep dive into the current Commerce landscape and thought-provoking dialogue with peer practitioners. We'll navigate the hype, spotlight real-world opportunities, and explore how to boost revenue and profitability through AI Search and Generative experiences.
How can organisations deliver personalised customer experiences, at scale, that are profitable for the business?
What should organisations be doing to make the most of their tech investments?
What are the best practices for leveraging AI to boost revenue and profitability?