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White Papers

Delivering a 360 trusted customer experience in real time

Date

11th April 2021

Views

88

Small companies find customer experience development easier, as they have the tools and data in place. But as expansion takes place, every department interacts with customers and tries to get best of breed products, leading to siloed operations. The problem is then compounded by growth through acquisition.

It’s interesting to see how each part of the business looks at the customer. This is a big challenge, digitization gives more data and information about every customer, and the opportunity to leverage more and more data about the customer. But it’s not easy to put all the data together. Talend sees customer 360 as putting customer information together to give businesses the opportunity to have higher quality interactions and deliver great customer experience.


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